The term “iGaming” refers to all online gambling and wagering on the results of events, games, or sporting contests, including:

  • Poker,
  • Online casinos and
  • Slot games,

with the largest portion of the market share going to casino games. The iGaming sector is constantly changing as new technologies advance, consumer preferences shift, and new products and events hit the market. But regardless of the platform or format, adept localization and pin-point accuracy are essential for successful iGaming translations. 

The partner for businesses looking to hit the right note across all markets thanks to its extensive experience working with qualified translators to provide high-quality content and translation services with a strong emphasis on app and website localization.

Why accurate translation is essential in the iGaming industry

Regardless of your industry, accuracy and market awareness are critical, but they become imperative when working in a global sector. Due to the accessibility of websites and apps globally, iGaming businesses face fierce competition. On the plus side, this means an endless market with a steady flow of potential customers, but it also means that businesses need to stand out from the crowd in a crowded market to get their voices heard. 

You are losing out on millions of additional customers who are eager to start playing if you only currently offer your services in your home market. When you could twist, why stick? The high stakes involved in iGaming translate into pressure to use the precise terms and turns of phrase, which presents its own set of challenges and specifics. Every specialized term and word is logged by EHLION using a strict, meticulous terminology management process, creating for you a personal database of multilingual language options that you can access whenever necessary.

 Do you distinguish between buy-ins and all-ins? From your full rings, your click rises? Whether you’re dealing with no-limit games, double-headers, or accumulator bets, using the right words at the right time will help you stand out from the competition and establish your reputation as a reputable iGaming company in the eyes of your customers.

Unnatural-sounding iGaming content degrades a professional product more than anything else. The quickest way to establish your credibility and foster loyalty among your target audience is through slick, painless translations and localization that makes sense to its intended audience, luring players who keep coming back to your platform. And it all begins by sending us a quick message to receive a no-obligation overview of what we can do for you.


knowledge of iGaming translation

All of our translators are credentialed, seasoned experts held to the highest standards in the field. We hand-pick the very best linguists with in-depth knowledge of the iGaming industry to ensure that your copy rings true and reads naturally. We only ever work with native speakers translating into their mother tongue. Each and every project is overseen by one of our project managers, who meticulously goes over every last detail.

 Our teams are knowledgeable about the unique requirements for iGaming businesses and have a keen appreciation for the need for high responsiveness and adaptability, changing to coincide with market developments, last-minute additions, small tweaks, and large-scale roll-outs – whatever your needs may be. We frequently work with developers and are intimately familiar with your priorities and difficulties.

Put your trust in a multifaceted team that can handle your translation projects from start to finish, delivering ready-to-use translations that get your message across and put your user experience front and centre, whether you’re a sports betting platform, an Casino software, or an iGaming conference. 

We are an unmatched partner for businesses looking for high impact and accurate, fluid text because of our experience in the iGaming industry, our ISO-standard translators, and our passion for cultural fluency. Contact us so we can talk about your objectives and take the first step toward creating a polished user experience that draws on our experts’ love of terminology and fluid, natural language.

Figures for the iGaming industry

The data speaks for itself when it comes to the iGaming sector. The estimated value of the global online gambling market in 2024 is a staggering $94 billion, more than double its current ($46 billion) value. In terms of both online gambling users and revenue, Asian markets dominate, followed by English-speaking nations and European countries. There are two major factors driving growth in the iGaming industry:

  • In nations (particularly in Asia) and American states (such as Nevada, New Jersey, and Delaware), where restrictions or outright bans on online gambling and betting have historically been in place, these activities are increasingly becoming legal.
  • Smartphones are to blame for the exponential growth of websites, platforms, and apps because they provide a more engaging, user-centered experience, as well as on-the-go access and high-security privacy.

In 2021, there will be 3.8 billion smartphone users worldwide, creating a sizable new market for iGaming companies to capitalise on. To accommodate this expanding audience, the mobile gaming experience will unavoidably improve significantly. For iGaming businesses, this can only mean faster, slicker, and more user-friendly design put to work in a vibrant, expanding market. You’re set to go once you’ve added clear, natural-sounding language and clever, polished copy created by EHLION’s qualified linguists and sector experts.

Where it’s at: iGaming events and hotspots

The iGaming scene and industry are not confined to a single epicentre by their very nature. However, Asia is home to the two biggest online betting and gaming industry events, and the iGaming sector in Malta is well-known internationally for its wide range of opportunities and business-friendly regulations. Asia has a potential iGaming market of over 4 billion users.

iGaming industry highlights for the calendar year

  • ICE Asia

Focusing on the future of gaming in Asia, ICE (Industry Conference and Exhibition) Asia offers opportunities for professional networking, hosts motivational panel discussions and meet-the-expert events, and distils in-depth industry insights. It also showcases cutting-edge solutions and advanced land-based and online gaming technologies.

  • SiGMA

SiGMA (Summit of iGaming Malta), which bills itself as the largest iGaming festival in the world, holds its events in three different cities and time zones: SiGMA Asia (Manila), SiGMA Europe (Malta), and SiGMA LatAm (online, and new for this year). SiGMA is renowned for its exciting lineups of talks by decision-makers on anything and everything from AI to Big Data and open-source tech solutions. The event now also includes another significant exhibition, the AIBC Summit.

Held in Amsterdam, the iGB (iGaming Business) Awards are a celebration of industry innovation, successes and game-changing achievements, in a whirlwind round-up of all things iGaming. The event puts the emphasis on complete transparency and pays tribute to the sector’s leading professionals and names, from the best sports betting platforms to winning affiliate programmes.

Final thoughts 

Sales of iGaming are expected to soar over the coming decades as a result of better technology and an increase in user base flooding the smartphone gaming market. Quality iGaming operators owe it to themselves and their customers to produce high-quality content that reflects their infrastructure, enveloping players and users in immersive environments that lead them seamlessly from their lived, everyday realities to an online setting that perfectly reflects their culture. 

This is especially true as platforms, apps, and websites localise and provide an ever more intuitive and user-friendly experience. Due to our natural ability to communicate and our familiarity with regional markets, as well as our forward-thinking attitude and in-depth knowledge of the iGaming sector and digital platforms.