The consequences of such headwinds for the upcoming merger with William Hill should not be underestimated because their success—or failure—frequently depends on the thinnest of margins in critical areas of the business. But weighing a transaction’s risks against its transformative potential before deciding to move forward is a necessary step that shows how effective a partnership between two companies working toward a common objective can be in this industry.
Here, we examine the value and advantages of collaboration in the iGaming industry, how it’s changing the market, and how you can use it to further your own partnership objectives.
Gaming partnerships frequently bring together business and creative minds from around the world in a sector that is by nature international. Recent efforts to wrestle the massive octopus that is the Dutch iGaming market are indicative of a growing trend in which iGaming companies collaborate to achieve a common goal.
Partnerships are an example of how, through “collaboration numbers,” businesses can produce more creative outcomes than just a case of safety in numbers. Since many of the best low-budget game concepts come from smaller studios, Yggdrasil’s Game Server (YGS) Masters programme is allowing smaller studios to access its BoostTM technology in order to create in-game marketing tools. If your name is on the list, apply now. According to Fredrik Elmqvist, CEO of Yggdrasil, “YGS Masters is a strategic initiative in reaction to gaming’s increasingly disjointed value chain. With direct integrations becoming more and more difficult to come by, independent suppliers need the support of a seasoned partner with cutting-edge technology.
Operators and game studios alike have been clamoring for years for a cutting-edge, open platform that offers BOOSTTM’s strength and adaptability as well as Yggdrasil’s deep market penetration. Corporate coalitions are becoming more common in the industry and are visible in many iGaming sectors. Combining forces is a sign that business models are rapidly changing in a sector that is already on a rollercoaster.
In January, Push Gaming and Scientific Games declared a strategic partnership that would open up new markets. According to Fiona Hickey, Head of Sales at Push Gaming, “2021 has been a fantastic year for us and has seen us grow our presence with leading tier-one operators in our core regulated markets.” Push Gaming had a great year in 2021, winning awards for Game of the Year at numerous industry award ceremonies.
Affiliates, the original driving forces behind the development of relationships between clients and business owners, are also getting involved. Slot machines with a deity theme have created thriving partnerships with developers.
Slot Gods has developed cozy relationships with just about every relevant game studio, giving it early access to press releases and developer roadmaps. As their tenth developer partnership, Slot Gods joined forces with Relax Gaming this month. The partnership will give Slot Gods users access to upcoming Relax Gaming slots as well as the newest slots, reviews, and comparisons.
According to Ross Timmins, business development and project manager at Slot Gods, “It’s incredible that Relax Gaming will be our tenth partner in less than six months after we partnered with 10 brilliant slot developers.” This is unquestionably a significant accomplishment for the Slot Gods team, and our audience will adore what we have in store with Relax Gaming in the upcoming months. Additionally, they have been gaining access to Push Gaming’s exclusive content, such as interviews about upcoming games, which adds value for their users.
Choosing between a partnership and an acquisition
Acquisitions in the igaming industry are happening more frequently, but is this really the solution to inorganic growth? Selecting the right deal type for you can be intimidating, even though alliances and acquisitions frequently share similar objectives by enabling reach expansion through access to new services, products, audiences, and regions.
Through partnerships, both parties are able to maintain their individuality while benefiting from one another’s technical, interpersonal, or financial advantages. The adage “two heads are better than one” has never been more accurate than when it is viewed from the perspective of a partnership. By forming strategic alliances, businesses can access capital more easily and have more borrowing power and flexibility, which is invaluable given how quickly the iGaming industry is changing.
Successful partnerships between gaming companies have existed for many years. The impact of Sony and Microsoft’s 2019 partnership on the creation of cloud solutions in Azure was a sign that well-known alliances would soon permeate the iGaming industry.
To begin a functional partnership, connections must be made. There has never been a better time to physically meet your potential partners as society moves toward fully remote or hybrid working models. Conventions used to be uncomfortable business gatherings where people shuffled awkwardly and fiddled with Styrofoam cups. Of course, that has since changed.
To begin a functional partnership, connections must be made. There has never been a better time to physically meet your potential partners as society moves toward fully remote or hybrid working models. Conventions used to be uncomfortable business gatherings where people shuffled awkwardly and fiddled with Styrofoam cups. Of course, that has since changed. White label casino.
What comes next?
When organic growth stalls, it’s time to start looking for alternative ways to bring in money and support the expansion of your business. You can close the knowledge gap by putting in place an efficient growth partnership. As was already mentioned, the increase in acquisitions is pushing operators closer to the specter of a small group of “fat cat” operators with deep pockets acquiring every viable iGaming brand. This not only stifles innovation and creativity, but it’s also problematic for employees. This emphasizes how crucial it is to create partnerships that succeed in a cutthroat market.