The ideal networking environments for interacting with colleagues and business executives are iGaming events and expos. And although they have a comparable function, they differ in the details. For instance, exhibitions are the ideal venue for making a strong statement, whereas large-scale trade shows and conferences support regional gambling markets. The top three iGaming events of the year are listed below.
Industry Conference and Exposition, or ICE
One of the most sought-after iGaming conferences, ICE attracts participants from all facets of the gambling sector. The expo, which is held in London, draws more than 30,000 visitors and more than 450 eminent speakers from the international gaming sector. Due to the participation of White label casino representatives from over 115 countries each year, the event provides the ideal networking opportunity. ICE fosters new business partnerships, supports innovations, and promotes expansion. The dates for Ice London 2023 are 6–9 February.
Summit of iGaming Malta (SiGMA)
The epicenter of everything iGaming is SiGMA. Leaders, operators, providers, entrepreneurs, innovators, investors, and IT experts are among the industry veterans gathered under one roof for the event. Every year, SiGMA organizes a number of expos around the world. The Balkans and CIS exhibition is scheduled for August 22–25, and SiGMA Europe is scheduled for November 14–18. It’s anticipated that more than 15,000 attendees will congregate indoors for three days of conferences, exhibitions, and networking dinners.
Barcelona Summit SBC
Global leaders in the iGaming and sports betting sectors congregate in Barcelona for the SBC Summit to talk about the state of the iGaming industry, share knowledge and ideas, and forge strong relationships. 6,000+ C-level executives, 2,000+ operators, 350+ speakers, and 200+ exhibitors are expected to attend the summit between September 20–22. The event is only open to industry veterans.
Future iGaming Trends
Over the past ten years, there has been a significant increase in the global iGaming market. There are countless potential futures as new technological trends develop. The demand for E-Sports betting has increased, but this is just a preview of things to come. In an effort to outdo one another, gaming operators and studios are perpetually engaged in a technological arms race. The top four iGaming trends listed below are those that are most likely to transform the market in the upcoming months.
Streaming and social media
A growing number of viewers are tuning in to watch gamblers try their luck at the reels as online slot live streaming quickly becomes a well-liked entertainment option. In an effort to draw in a completely new audience base, operators are now concentrating on brand-new engagement channels like live streaming campaigns and influencer marketing. Social media marketing is essential because it depends on content. Modern businesspeople are aware that in order to accomplish their goals, they must rely on social media sites like Facebook, Instagram, YouTube, Reddit, Twitter, etc.
Blockchain Technology
Over the last few years, cryptocurrencies have become increasingly popular. Previously, bank transfers, e-wallets, credit card reimbursements, and other fiat currencies came with exorbitant fees and excruciatingly slow payouts that players had to put up with. By using blockchain technology to streamline the entire payment process, crypto casinos provide a solution to the issue. The cherry on top is that cryptographic transactions offer a level of anonymity that was previously unheard of. As a result, the future of blockchain and iGaming appears bright.
E-Sports Betting and Video Games
One of the newest trends is e-sports gambling, and there are now more ways than ever to wager on video games. E-sports betting, which was previously exclusive to young gamblers, gained traction during the pandemic, and its craze has grown ever since. Better graphics, animation, design, and gameplay will make video games even more popular as technology advances, increasing the level of competition in e-sports betting.
Augmented reality and virtual reality
The fields of virtual and augmented reality are still developing. As a result, the iGaming industry has enormous potential for implementation in the future. By virtually recreating an authentic casino atmosphere, AR and VR will increase the level of realism and excitement for players. As scientists make important discoveries, the technology will keep getting more readily available and less expensive for gamblers to use whenever and wherever they want.
Gamification
The iGaming sector has experienced rapid growth in recent years, particularly since COVID-19. To combat the escalating competition as the number of players rises, several top operators are taking cues from pioneers in the video gaming sector.
Operators started to “gamify” various aspects of the online casino experience bking cues from gaming trends. Some of the most popular strategies they employ to entice new players and keep exsting customers are individual and team competitions, leaderboards, levelled rewards, etc. Gamification is currently the most effective strategy in every casino’s arsenal for increasing player engagement and getting them to keep playing.
