It is critical for iGaming operators to adapt as consumer trends change in order to best engage and serve their customers. There are a few examples of online sportsbook and casino operators who have updated their offerings to satisfy players’ rising expectations. Sportsbooks have been known to offer features like live and in-play betting that make it simple to deposit and withdraw money.
As blockchain technology gains in popularity, more online casinos and sportsbooks are allowing players to place bets in cryptocurrencies like Bitcoin, Litecoin, and Ethereum. In order for bettors to wager on their preferred sports and play casino games using mobile devices and smartphones, operators are increasingly integrating mobile iGaming technology into their platforms.
Why mobile iGaming technology is crucial
Consumer internet access has undergone a significant change in the last few decades. Consumers could only use desktop computers the size of a small refrigerator to access the internet in the early days of the internet. Since then, and particularly in the last ten years, the development of smartphones and faster global internet speeds have made it possible to access websites virtually anywhere using only a phone.
As a result of these changes, online casino and sportsbook operators must now build their products from a mobile-first perspective rather than relying on desktop-oriented technology that is optimized for mobile devices. Simply allowing mobile users to access gaming websites is insufficient. The entire gaming process must be created with mobile iGaming in mind.
When we access a website from a mobile device that obviously doesn’t have a user interface optimized for mobile, we are all irritated or frustrated. The fact that your players can access your website from their mobile devices does not, therefore, guarantee that they will enjoy themselves while playing.
Is it really necessary to have iGaming on mobile devices?
Some operators may think that it is excessive to prioritize a mobile experience, here is why they are wrong.
By 2023, mobile devices will be responsible for more than 98% of all web traffic worldwide. Since mobile devices account for the vast majority of web traffic globally, especially in emerging markets, iGaming operators must design their technology to handle this volume. They ought to give preference to white label sportsbook or casino solutions that emphasize the mobile playing environment.
Every iGaming business owner is aware of how important user experience is and that a client’s decision to stay or leave depends on their initial impression. Customers will simply take their business elsewhere if they try to sign up for an account and place bets on their smartphone with an operator who offers a poor mobile experience in comparison to any of their rivals.
Should I create an app if mobile iGaming technology is so crucial?
Mobile apps may appear to be a simpler solution than redesigning an entire platform and/or switching to a new iGaming technology provider, but for the majority of iGaming operators, they have a number of serious drawbacks.
Mobile apps, for one, increase risks because they depend on more third-party app store providers. In the past, Apple and Google have been reluctant to accept apps for real-money gaming in their stores. Although they are beginning to relax the rules in some markets they are still arbitrary and subject to change at any time, raising the possibility that an operator’s app could be removed with little advance notice.
Conclusion
A customer must go through the process of downloading an app rather than just visiting an operator’s website. Offering players a way to access your platform via an app is not harmful, but it is not a complete mobile iGaming solution on its own. The gaming platform must be created from the ground up with mobile users in mind to guarantee that all gamblers have the best possible experience.
