Each and every online casino operator is aware that in order to be successful, they must fulfill the demands of their clientele.
This entails adding games that players in their target market will enjoy, offering payment options in the appropriate currencies, and providing tempting jackpots. What they need to know is how to make the integration of all these solutions into their platform simple and seamless. Aggregators for online gaming are useful in this situation. Ied of Business Development at Igaming Online discusses the advantages of using aggregators and the procedure.
Operators of iGaming casinos with providers of games and payment systems, affiliate programme solutions, and other market participants. Operators can quickly access everything they need for their business because of this. And how does that operate?
How does the procedure appear?
Aggregators in the iGaming sector make casino operators’ lives easier by giving them all the resources they require at once. They enter into distribution agreements for video game content with a wide range of game development studios, resulting in hundreds of partners, enabling them to offer their clients any kind of content they might need depending on their target markets.
To enable seamless integration into online casinos via a single API, game content from all of the aggregator’s partners is compiled in one module. Aggregators then receive a commission from the operator equal to a portion of the GGR produced by the provided game content. The same approach is used for affiliate networks, promotional tools, and payment systems; aggregators can compile them all together after careful consideration and selection, and then integrate them into the operator’s platform in a single session.
Why is this the most advantageous model for operators?
The operator can avoid paying an aggregator commission by integrating game content directly from the provider, but the aggregation business model has benefits that ultimately pay off.
- Time is saved by aggregates.
When working with an aggregator, operators save time by not having to negotiate contract terms with each game provider they want to include on their platform. Instead, the aggregator’s committed legal team handles this time-consuming process. Operators can add games from as many different developers as they like to their platform with the aid of an aggregator and sign just one contract. The aggregator saves the operator paperwork and time that can be better used elsewhere by providing multiple vendors under one contract.
- Aggregators guarantee technical proficiency
By ensuring that the technical API solution integrates the content from various game providers into a single session, aggregates also save the operator’s technical team time and effort. The majority of the time, aggregators also address potential technical problems, saving operators from having to get in touch with the game developers directly.
- Aggregators offer continuing assistance.
The benefit of ongoing support is another advantage of working with aggregators for operators. In addition to managing accounts and providing technical support, aggregators take care of the platform’s technical issues. Operators will find it more convenient and assured that no issue won’t be missed or overlooked to have unified support for a group of vendors rather than a separate contact for each provider.
On Igaming Academy’s website, additional information about what it’s like to work with aggregators is also available in video format. The goal of the educational project was to provide iGaming site operators with the knowledge and resources they need to be successful in their chosen target market.
