If LinkedIn isn’t currently a part of your iGaming marketing strategy, you might want to think twice about realigning it right away. Take the iGaming market, which is predicted to grow from USD 57.5 billion in 2021 to USD 153 billion by 2030, as an example. So to speak, that’s a sizable piece of pie. And now for the alpha: when the iGaming sector experiences double-digit growth over the course of the next ten years, effective iGaming LinkedIn marketing could make all the difference for your brands. It goes without saying that you’ll want to make sure your B2B iGaming content marketing strategy is ready to handle the demand that is certain to be extremely high.
Since 58 million companies and over 850 million professionals use LinkedIn, it only makes sense for iGaming companies to use it. Over 90% of B2B marketing professionals use LinkedIn for organic marketing, so this shouldn’t be surprising. Continue reading for important iGaming content marketing advice and tips on how to run efficient B2B content marketing for Launch casino online.
Encourage users to visit the LinkedIn Company & Showcase Page
Businesses can advertise their goods, services, and brands on LinkedIn by creating a Company page. They’re an excellent way to help segment your inbound traffic in addition to improving user experience. The Company and Showcase pages for your iGaming business make it simple for professionals and business owners to interact with your brand and learn how you can help their company. You could create affiliate pages in those languages for your iGaming company’s affiliates if they are located in other nations.
You can make showcase pages for the events or goods your brand sells. For Company and Showcase Pages, you can write unique, regionally-specific content that is catered to LinkedIn users’ needs. Value-adding whitepapers, market insights, business news, and helpful how-tos are some examples of this content.
Are you considering starting your own? a wise choice Best practices include the following:
- Use clear, concise names. It’s crucial to choose succinct names that adequately describe your goods and services. The display sidebar won’t show the entirety of names that are too long.
- Provide accurate information. Filling out all necessary information fields should be your top priority if you want your pages to appear polished and professional and offer value to your audience. Don’t forget to spell-check your work.
- Don’t overdo it. It is possible to make up to a dozen showcase pages, but quality should always come first. Instead, concentrate on developing pages that deliver value.
Another strategy for expanding the pool of high-quality leads who are genuinely interested in your brand is to use LinkedIn showcase pages.
Make use of the Advanced Search option.
A platform for connecting with other iGaming professionals is among LinkedIn’s most beneficial features for iGaming marketers and industry leaders. By doing this, you can ensure that you connect with users who can actually add value to your brand while also growing your business. In other words, if you can’t find them, they can’t find you. You can use this feature to locate iGaming professionals on LinkedIn, such as copywriters, translators, and localization specialists, as well as iGaming businesses that might be interested in your services, aside from generating new business.
Within iGaming, you can also target particular market sectors or influential businesspeople. Connect with the iGaming industry experts you’ve identified who could help you generate or drive business because expanding your network increases awareness of your brand and its power.
Save advanced searches to maintain prospective contact.
We understand that using LinkedIn’s advanced search can be time-consuming when setting up filters and checking boxes to find potential leads. Don’t throw away those hours. Save them to find more B2B prospects later.
Simply click the “Save Search” button, then access it the next time you need to contact potential leads. However, keep in mind that if you don’t upgrade to a LinkedIn Premium account, you’ll only be able to save 3 searches at once. This is a good reason to go premium.
Use targeted LinkedIn ads for the iGaming industry.
Using targeted LinkedIn ads, just like you would with Facebook and Instagram, is one of the best LinkedIn marketing strategies for iGaming companies. For instance, using attributes like industry, company name, or company size, LinkedIn enables you to create targeted ads for particular B2B audiences. As a result, it is an excellent tool for implementing strategically placed targeted advertisements for specific iGaming companies and key personnel. Your focus can then be on developing interesting, value-added content for your targeted ads once you’ve narrowed it down to a specific audience.
Want to hyper-target your ads and dig deeper? By running A/B tests on LinkedIn, you can further optimize your campaigns by determining which variations of various ad types perform best. More users than others will view the rotation or optimization of ads that generate the most impressions. This could include strategically placed social media posts about iGaming, articles, videos, and everything in between.
Regularly produce captivating, high-quality content.
Consistently producing high-quality content is arguably the best way to establish credibility with content marketing. High-quality content is always popular on LinkedIn, and it can help you attract iGaming clients and boost your visibility in the industry. To increase brand awareness, LinkedIn enables you to post a variety of value-added content, including amusing videos, blog posts, and infographics. To see results, you need more than just one excellent piece of content, so the saying “quality over quantity” also applies to creating content for iGaming.
That’s where a successful content marketing plan that is iGaming-optimized comes in. You can either produce well-thought-out posts that address the issues and problems that iGaming businesses hope to solve or you can produce engaging, beneficial content. In addition to encouraging brand engagement, you might even persuade them to share your content so that your brand can generate buzz or even go viral, reaching a whole new audience. To get the most out of your iGaming LinkedIn content marketing strategy, follow these additional best practices:
- Jazz up your posts. Images in LinkedIn posts increase engagement by two times. Use it sensibly.
- Utilize hashtags. You can organize your content using hashtags based on the audience you want to reach.
- Keep things consistent with a publishing schedule. Making a content calendar is one of the best ways to stay on top of your B2B iGaming content marketing strategy. This promotes consistency and shows expertise as a provider of top-notch iGaming content.
Make Your iGaming Team LinkedIn Brand Advocates for Your Company
Encourage active team participation in brand-building activities on the social media platform as another one of the best LinkedIn content marketing strategies for 2022. What better way to spread the word about your brand and establish authority than to actively comment, react, and share the content created by your company? Additionally, your team will increase their influence on the social media platform and work to make them brand ambassadors.
Encourage LinkedIn users to visit your website.
To generate leads from LinkedIn, you must invest the necessary time. Utilizing your company and showcase pages as lead generation pages is one of the best ways to give your LinkedIn presence a purpose. Consider structuring your pages as pipelines to your official websites as one of the best ways to achieve this. In your content, make sure to include relevant links to your iGaming site’s social media channels. By structuring your posts to convert, build trust, or compel action from your audience, you can give them more meaning. These tactics will assist in increasing the amount of organic traffic to your website.